PRODUCT & VISUAL DESIGNER

Moving rectangles
around (professionally)

Hi, I'm Rashi

Currently designing financial products for users and brands at Accrue in NYC

Short on time? Here's my work in 120 seconds.

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FintechPaymentsOnboardingBehavioral UX

From Gut to Data: Redesigning Wallet Onboarding Twice

Accrue × SNIPES • 2025–2026

Reimagined the entire onboarding and backup payment flow twice — first by instinct before launch, then rebuilt with Mixpanel data after 86% of users abandoned the funding screen.

  • Two-phase redesign (gut → data)
  • Scan & Pay pivot + OCR card scanning
  • User research with real people
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Behavioral DesignRetentionResearchStrategy

Auto-Reload for a Wallet Users Kept Leaving

Accrue × Westside Market • 2025

Users claimed the discount, made one purchase, and disappeared. I studied 15 retention loops and designed auto-reload around what worked.

  • 3 auto-reload directions with explicit tradeoffs
  • 15 apps researched across 7 dimensions
  • Recommended the trust posture
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Design SystemsWhite-LabelScale

Scaling a design system across merchant brands

Accrue • 2023–2024

Built a token-driven design system that adapts to any merchant brand while preserving usability and consistency across 10+ integrations.

  • Multi-merchant token architecture
  • 40+ component variant library
  • Automated QA pipeline
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MarketplaceUser ResearchTrust UXE-commerce

Making Strangers Trustworthy on a Secondhand Fashion Marketplace

Known Source • 2023

Buyers browsed but rarely bought. We A/B tested 3 brand discovery approaches and 2 dealer profile layouts, then built a trust system across the marketplace that drove a 30% sales increase.

  • 67 screened, 6 interviewed for trust insights
  • A/B tested filters + dealer profiles
  • 30% sales increase, 64% faster task completion
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AIMarketplaceBrand Design0-to-1

Building a Manufacturer Sourcing Platform from Nothing

Pomu • 2024

No brand, no research, no product. I ran 20 interviews, built the visual identity, and designed an AI-powered sourcing platform that shipped in 6 months.

  • 20 interviews + card sorting with 8 designers
  • Full brand identity + product design
  • AI image search + trust dashboard
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What people say

N

“Rashi has an incredible eye for translating complex product requirements into clean, intuitive designs. She doesn't just make things look good — she makes them work.”

Nikhil GuptaCEO, Accrue

ABOUT ME

More than just pixels

I design products that work in the real world, with edge cases, constraints, and people who don't read instructions.

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OFF THE CLOCK

☕Oatmilk Mocha PuristIced, oatmilk, extra mocha. Non-negotiable.
🎧Techno-Powered DesignThe BPM goes up, the Figma files get cleaner.
🌙Night Owl by NatureBest ideas arrive after midnight. Deadlines too.
📚Fantasy Fiction NerdIf it has a map on page one, I'm reading it.
🎤Bedroom SongwriterWriting songs nobody asked for since forever.
✈️10 States in 2025Aggressively checking off the US map.
4+Years Experience
40+Projects Shipped
6Years of Design Education
∞Rectangles Moved